Buffalo Law Journal

Thanks to the growing popularity of social media, advances in self-publishing combined with the ability to use the Internet to market and sell things at little to no cost have allowed authors, artists and musicians to give consumers access to their work.

Experts say the self-publishing industry has exploded, due in part to the struggles of individuals to secure contracts with large publishing companies.

When someone chooses to self-publish, they take control of their personal brand, provided they take the necessary steps to obtain the rights to their intellectual property.

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